Terms of Service

1. Who we are, and what this covers

Clunny is operated by Clunny (entity to be incorporated) ("Clunny", "we", "us"). These terms cover your use of the Clunny website and service.

By creating an account you agree to these terms. If you are using Clunny on behalf of a company, you confirm you are authorised to bind that company, and "you" means the company.

2. What Clunny is, and what it is not

Clunny is a licensing marketplace and a record of licences. Creators publish the terms on which their likeness may be used. Licensees buy licences within those terms. We keep the record and make it verifiable.

Clunny does not generate AI content. We do not create, produce, edit or distribute advertising, images, video or audio. Anything made using a licence bought here is made elsewhere, by the licensee or by someone the licensee engages.

Clunny is not a party to the licence between a creator and a licensee. We provide the platform, the terms framework, the payment mechanism and the record. The agreement itself is between those two.

Some of the founders separately offer production services. That work is a separate business, engaged off the platform, and is not part of the marketplace or covered by these terms.

3. Eligibility

You must be 18 or over to use Clunny. There are no exceptions, and we do not license the likeness of minors under any circumstances.

You must give accurate information, and keep it accurate. Creators must be listing their own likeness, not a client's, not a character's, and not someone else's.

Payouts are available only in countries we have opened for sellers. Buying is available more widely. Both lists are on our side and can change.

4. Your account

You are responsible for what happens under your account and for keeping your password to yourself. Tell us promptly if you think someone else has access.

We offer two-factor authentication and recommend it, particularly for creator accounts. An account here controls the terms on which a real person's face may be used.

5. If you are a creator

You decide the terms: which industries and topics, which territories, how long a licence runs, and the least you will accept. Licensees can only request within them.

When you upload photos and publish terms, you confirm that:

• The photos are of you, and you are 18 or over.
• You own the rights in them, or have permission from whoever does, including the photographer.
• You are free to license your likeness, and are not signed to an exclusive that prevents it.
• Nothing you publish is false or misleading about who you are.

You can unlist your profile at any time. Unlisting takes your public page down immediately. It does not cancel a licence already in force. That keeps running on the terms you agreed.

You can refuse any request for any reason, and you can block a specific licensee from reaching you. We do not tell them why, or that it happened.

We review profiles before they go live and may decline or ask for changes. A decision is made by a person, not by a rule or a score.

6. If you are a licensee

We check your details before you can send requests: your name, date of birth, and where you live. Verification is a check on the account, not a recommendation, and not a promise about anyone you deal with.

A request must fit the creator's published terms. Sending one is an offer on those terms, open until the deadline you set.

A creator can accept, decline, or counter. So can you. Nobody is obliged to explain a decline.

7. Requests, agreements and licences

An agreed request is not yet a licence. No money has moved and nothing is signed. Either side may cancel an agreed request before a licence exists, and neither owes the other anything for doing so.

A licence exists only once payment has succeeded and both sides have signed. At that moment the scope is fixed: later edits to a creator's terms never change a licence already granted.

A licence is bought for a period, and that period is how long advertising may be paid to run. When it ends the licensee stops placing and paying for it: no new placements, no further spend behind existing ones. Material already published on the licensee's own channels may stay where it is, and copies already printed are not recalled, but none of it may be promoted with paid spend again.

The price a creator publishes is their price for one month. A longer licence costs proportionally more.

Every licence gets a permanent identifier. Only the two parties and Clunny can open the record. Identifiers are never reused, including for licences that are later voided. They appear in signed contracts and must keep meaning the same thing forever.

The public record shows that a licence exists and what it covers. It does not show the price.

8. What a licence does not permit

Whatever a creator's terms say, no licence bought on Clunny permits any of the following. These are floor rules and a creator cannot waive them:

• Any depiction of a minor, or any content of a sexual nature.
• Content presenting a creator as endorsing a political party, candidate, campaign or referendum, unless the creator's terms expressly allow political use.
• Claims about health, medical treatment, financial returns or legal outcomes presented as the creator's own experience when they are not.
• Content designed to make a viewer believe a real event happened that did not, or that the creator said or did something they did not.
• Content that defames, harasses, or promotes hatred or violence against anyone.
• Use outside the industries, territories or period the licence names.
• Passing the generated content off as un-generated where the law requires it to be disclosed as AI-generated.

Disclosure obligations for AI-generated content sit with whoever publishes it. Buying a licence here does not discharge them.

9. Fees

Clunny charges a commission on each licence. The rate and the minimum deal size are shown before you commit. Prices are in US dollars.

Payment processing and payouts run through Stripe, on Stripe's terms. Amounts we display come from Stripe's record of what actually happened.

10. Reporting misuse

If you believe someone has listed your likeness without permission, or that AI content has been made outside a licence, write to legal@clunny.com. Tell us who you are, what you are pointing at, and what is wrong with it.

A report reaches a person. We do not remove, freeze or suspend anything automatically, and no volume of reports changes a profile by itself. Every such decision is made by a human being who looked at it. This is deliberate: an automatic takedown is a tool for silencing people.

We aim to acknowledge reports quickly. We are a small team and cannot promise a resolution time.

11. Suspension and closure

We may suspend or close an account that breaks these terms, that we believe is impersonating someone, or that we are required to act on by law. We will tell you why, unless telling you would itself cause harm or break the law.

You can close your account at any time. We will delete your personal data as described in our Privacy Policy, subject to the records we are required to keep.

12. Our liability

Clunny is provided as it is. We do not promise it will be uninterrupted, and we do not guarantee that any creator will accept a request or that any licensee will pay.

We are not responsible for the content anyone makes using a licence bought here, and we do not review it. We are not in that chain and do not see it.

Nothing in these terms limits liability that cannot be limited by law, including for death, personal injury, or fraud.

13. Changes

We may update these terms. If a change is material we will tell you before it takes effect and, where required, ask you to accept it again. A licence already granted is governed by the terms in force when it was granted.

14. Law and disputes

These terms are governed by the law of the state of Delaware, United States, and the courts there have jurisdiction, except where consumer protection law in your own country gives you the right to bring a claim locally, which it may.

15. Contact

Write to legal@clunny.com.